BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Contrado Digital - ECPv6.16.1//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Contrado Digital
X-ORIGINAL-URL:https://www.contradodigital.com
X-WR-CALDESC:Events for Contrado Digital
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Europe/London
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20140330T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20141026T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20150329T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20151025T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20160327T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20161030T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20170326T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20171029T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20180325T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20181028T010000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;VALUE=DATE:20170307
DTEND;VALUE=DATE:20170308
DTSTAMP:20260531T054328
CREATED:20170213T103201Z
LAST-MODIFIED:20170213T103201Z
UID:3584900-1488844800-1488931199@www.contradodigital.com
SUMMARY:Google Analytics Search Engine Optimisation
DESCRIPTION:This one-day course is designed for business owners\, directors and marketing managers who need to understand how to use track their marketing campaigns accurately throughout their business. We’ll look at how to drive traffic from Google using powerful Search Engine Optimisation (SEO) strategies. They say that “50% of marketing budgets are wasted\, but we don’t know half”\, use Google Analytics to clearly identify which marketing campaigns are working and which need to be improved. \nThe crash course morning session on Google Analytics will cover; \n\nWhat is Google Analytics\nHow Google Analytics Works\nUnderstanding Account Settings\nUnderstand User Management and Access Rights\nUnderstanding Filters\nUnderstanding Google Analytics Properties\nHow to Link Your Google AdWords Account to Your Google Analytics Account and Why You Should Do This\nUnderstanding Google Analytics Views and Settings\nHow to exclude bots and junk traffic from your Google Analytics reports\nHow to track what people are searching for on your website\nHow to track Goals and Key Performance Indicators (KPIs) on your website\nHow Filters work to segment your traffic\nHow to configure Enhanced Ecommerce Settings\nHow to use Intelligence Events\nHow to use Real Time Analytics and Data\nUnderstand your Audience Including\, Daily/Weekly/Monthly Active Users\, Cohort Analysis\, User Demographics\, User Location\, User Behaviour Including New/Returning and Frequency/Recency and Engagement Levels\, the Technology Users Use to Access your Website\, What Mobile Devices People Use and How People Move Around your Website\nUnderstand Acquisition Data about Where Your Customers Come From Including\, Channels such as Organic\, Paid\, Referral and Social\, Google AdWords traffic\, Social Media and specific Marketing Campaigns\nUnderstand User Behaviour Including\, What Pages People View\, What Pages People Land On\, What People Search For\, What Events User Do On Your Website and more\nUnderstand Conversion Data Including\, Goals for your KPIs\, Ecommerce and Popular Products\, Multi-Channel Funnels and Attribution Modelling.\n\n  \nThe crash course morning session on Search Engine Optimisation (SEO) will cover; \n\nWhat is Search Engine Optimisation and where did it come from\nOverview of successful SEO strategies from 5 years ago and successful SEO strategies of today\nHow Google works and why SEO is essential for any successful website\nThe core concepts to manage your website’s technical SEO\nHow Content Management Systems come into play for managing successful SEO campaigns\nOff-site SEO and how to generate interest in your website\nHow social media influences successful SEO campaigns\nHow to research your audience online through Google’s free market research tools\nHow to optimise your website to increase the chances of being found by your audience and customers\nNew essential technologies for SEO campaigns including SSL certificates and Accelerated Mobile Pages\nHow to use Schema.org markup to boost your SEO\nHow to create a successful content marketing strategy to manage core content and creative content on your website\nHow to create a successful SEO strategy\n\nHow to track the performance of your SEO campaigns with free tools including Google Analytics \nMichael Cropper\, Managing Director at Contrado Digital\, has worked with many well-known multi-national brands throughout his time. His years of experience creating and implementing many successful digital strategies is being distilled down into this fine workshop. Learn from someone who has been involved with all aspects digital from the strategic board level all the way down to the nitty gritty hands on work.
URL:https://www.contradodigital.com/event/google-analytics-search-engine-optimisation/
LOCATION:North & West Lancs Chamber of Commerce\, 1-2 Lockheed Court\, Amy Johnson Way\, Blackpool\, Lancashire\, FY4 2RN\, United Kingdom
CATEGORIES:Google Analytics,SEO Events
ORGANIZER;CN="Contrado Digital":MAILTO:contact@contradodigital.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20160421T093000
DTEND;TZID=Europe/London:20160421T123000
DTSTAMP:20260531T054328
CREATED:20160301T112651Z
LAST-MODIFIED:20160301T112651Z
UID:1593005-1461231000-1461241800@www.contradodigital.com
SUMMARY:Introduction to Google Analytics Training Workshop - 21st April 2016
DESCRIPTION:This half day training session will give you an Introduction to Google Analytics and how you can use this powerful tool to learn more about your business and your customers. The Google Analytics training session will help you understand the awesome data that is available using this free tool and help your business make more informed decisions based on the data. \n  \nWho should attend?\nThe Introduction to Google Analytics training session is designed for people who are just getting to grips with Google Analytics and finding it a bit confusing. Throughout the session we will help show you how this powerful tool can be used to help your business make better decisions. \nIf you are unsure if this training session will be beneficial to attend\, ask yourself some of the following questions; \n\nDo you know the difference between visits\, visitors and page views?\nDo you know which pages or products on your website drive the most revenue?\nDo you know how many times people come back to your website before purchasing a product?\nDo you know the average order value for your products?\nDo you know which traffic source converts best for your business and which drives the highest return on investment?\nDo you know how many people visit your website from the social media activities you are doing? And do any of these people convert\, either straight away or in the future?\nDo you understand the different terminology within Google Analytics?\nDo you understand how Google Analytics collects data and what this means for attributing your marketing activities towards results?\n\nIf you have answered ‘No’ to any of the above questions\, then you will benefit from attending the training session. \n  \nHow will I benefit\nThe Introduction to Google Analytics training session is designed so that you get the most out of the training for your business. After the session you will have a good foundation understanding of Google Analytics so you can start to understand more about how your website is performing and how much revenue it is generating. \n  \nWhat will I learn?\nThe Introduction to Google Analytics training session will give you a foundation understanding of Google Analytics which will help you to understand how your website is performing. Prior to the session\, we would ask you to complete a short survey to find out more about the challenges you face with tracking and Google Analytics. Based on this survey\, content will be tailored accordingly to ensure your questions are answered. \n  \nTopics Summary; \n\nUnderstanding the Google Analytics Interface\nGoogle Analytics Account Administration\nIntegrating Google AdWords and Tracking Campaigns within Google Analytics\nUnderstanding AdWords Data within Google Analytics\nGoals\, Funnels & E-Commerce\nUnderstanding Google Analytics Filters\nHow to Use Regular Expressions within Google Analytics\nHow to Track Domains\, Sub-Domains and Directories Correctly\nUnderstand Google Analytics Reports\nAdvanced Google Analytics\n\n  \nIn addition\, you will get to take away on the day your own Dimensions & Metrics Reference which will help you clearly understand all of the Google Analytics terminology. \n  \nThe Trainer\nThe Introduction to Google Analytics session is being run by Michael Cropper. He is the Founder & Managing Director at Contrado Digital and has passed the Google Analytics Individual Qualification. Michael is well placed to guide you through the process of understanding your website visitors better. \n \n 
URL:https://www.contradodigital.com/event/introduction-google-analytics-training-workshop-21st-april-2016/
LOCATION:Contrado Digital\, Contrado Digital\, The Innovation Centre\, 1 Evolution Park\, Haslingden Road\, Blackburn\, Lancashire\, BB1 2FD\, United Kingdom
CATEGORIES:Google Analytics
ATTACH;FMTTYPE=image/png:https://www.contradodigital.com/wp-content/uploads/2013/04/Google-Analytics-Traffic-Growth-Header-Image.png
ORGANIZER;CN="Contrado Digital":MAILTO:contact@contradodigital.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20150916T200000
DTEND;TZID=Europe/London:20150916T210000
DTSTAMP:20260531T054328
CREATED:20150906T162822Z
LAST-MODIFIED:20150906T162822Z
UID:1257918-1442433600-1442437200@www.contradodigital.com
SUMMARY:Using Google Analytics to Track Your Digital Marketing Results Accurately
DESCRIPTION:Michael Cropper is presenting a talk on Using Google Analytics to Track Your Digital Marketing Results Accurately at the Manchester WordPress User Group meetup in September. Looking at how to use Google Analytics effectively by integrating with WordPress and key website elements to understand how your website visitors are behaving on your website. Then reviewing how to deal with the growing referral spam problem within Google Analytics before finally covering how to use the data you are collecting to improve your digital marketing campaigns. \nThe Manchester WordPress User Group is free to attend by anyone with an interest in WordPress. No need to book tickets\, simply turn up on the evening and surround yourself with people interested in WordPress.
URL:https://www.contradodigital.com/event/using-google-analytics-to-track-your-digital-marketing-results-accurately/
LOCATION:MadLab\, 36-40 Edge St\, Manchester\, Greater Manchester\, M4 1HN\, United Kingdom
CATEGORIES:Google Analytics
ORGANIZER;CN="Contrado Digital":MAILTO:contact@contradodigital.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20150220T123000
DTEND;TZID=Europe/London:20150220T163000
DTSTAMP:20260531T054328
CREATED:20150128T210936Z
LAST-MODIFIED:20150129T123724Z
UID:2463-1424435400-1424449800@www.contradodigital.com
SUMMARY:Introduction to Google Analytics Training Workshop - 20th February 2015
DESCRIPTION:This half day training session will give you an Introduction to Google Analytics and how you can use this powerful tool to learn more about your business and your customers. The Google Analytics training session will help you understand the awesome data that is available using this free tool and help your business make more informed decisions based on the data. \n  \nWho should attend?\nThe Introduction to Google Analytics training session is designed for people who are just getting to grips with Google Analytics and finding it a bit confusing. Throughout the session we will help show you how this powerful tool can be used to help your business make better decisions. \nIf you are unsure if this training session will be beneficial to attend\, ask yourself some of the following questions; \n\nDo you know the difference between visits\, visitors and page views?\nDo you know which pages or products on your website drive the most revenue?\nDo you know how many times people come back to your website before purchasing a product?\nDo you know the average order value for your products?\nDo you know which traffic source converts best for your business and which drives the highest return on investment?\nDo you know how many people visit your website from the social media activities you are doing? And do any of these people convert\, either straight away or in the future?\nDo you understand the different terminology within Google Analytics?\nDo you understand how Google Analytics collects data and what this means for attributing your marketing activities towards results?\n\nIf you have answered ‘No’ to any of the above questions\, then you will benefit from attending the training session. \n  \nHow will I benefit\nThe Introduction to Google Analytics training session is designed so that you get the most out of the training for your business. After the session you will have a good foundation understanding of Google Analytics so you can start to understand more about how your website is performing and how much revenue it is generating. \n  \nWhat will I learn?\nThe Introduction to Google Analytics training session will give you a foundation understanding of Google Analytics which will help you to understand how your website is performing. Prior to the session\, we would ask you to complete a short survey to find out more about the challenges you face with tracking and Google Analytics. Based on this survey\, content will be tailored accordingly to ensure your questions are answered. \n  \nTopics Summary; \n\nUnderstanding the Google Analytics Interface\nGoogle Analytics Account Administration\nIntegrating Google AdWords and Tracking Campaigns within Google Analytics\nUnderstanding AdWords Data within Google Analytics\nGoals\, Funnels & E-Commerce\nUnderstanding Google Analytics Filters\nHow to Use Regular Expressions within Google Analytics\nHow to Track Domains\, Sub-Domains and Directories Correctly\nUnderstand Google Analytics Reports\nAdvanced Google Analytics\n\n  \nIn addition\, you will get to take away on the day your own Dimensions & Metrics Reference which will help you clearly understand all of the Google Analytics terminology. \n  \nThe Trainer\nThe Introduction to Google Analytics session is being run by Michael Cropper. He is the Founder & Managing Director at Contrado Digital and has passed the Google Analytics Individual Qualification. Michael is well placed to guide you through the process of understanding your website visitors better. \n \n 
URL:https://www.contradodigital.com/event/introduction-google-analytics-training-workshop-20th-february-2015/
LOCATION:Contrado Digital\, Contrado Digital\, The Innovation Centre\, 1 Evolution Park\, Haslingden Road\, Blackburn\, Lancashire\, BB1 2FD\, United Kingdom
CATEGORIES:Google Analytics
ATTACH;FMTTYPE=image/png:https://www.contradodigital.com/wp-content/uploads/2013/04/Google-Analytics-Traffic-Growth-Header-Image.png
ORGANIZER;CN="Contrado Digital":MAILTO:contact@contradodigital.com
END:VEVENT
END:VCALENDAR